100 Thieves is a lifestyle brand and gaming organization that operates in the rapidly growing eSports market. The company's business model revolves around the sale of branded merchandise, including clothing and accessories, and the management of professional eSports teams.

The company's merchandise line includes a variety of items such as jackets, sweatshirts, hoodies, and t-shirts. These items are often released in limited-edition collections, which can create a sense of exclusivity and drive demand. The company also collaborates with other brands for special collections, like the 100 Thieves x Dragon Ball Z collection, which combines the popularity of the iconic anime series with the brand's unique design aesthetic.

100 Thieves' other major revenue stream comes from its eSports teams, which compete in popular video games like League of Legends and Fortnite. These teams generate income through tournament winnings, sponsorship deals, and streaming revenue.

The company's target market is primarily young, tech-savvy consumers who are passionate about gaming and pop culture. This demographic is highly engaged and willing to spend on products that allow them to express their interests and affiliations.

In summary, 100 Thieves is a hybrid gaming and lifestyle brand that leverages the popularity of eSports and pop culture to sell merchandise and generate revenue from professional gaming.

Keywords: eSports, Gaming, Lifestyle Brand, Merchandise, Clothing, Accessories, Collaborations, Pop Culture, Professional Gaming Teams, Young Consumers.