AltExchange operates in the financial services sector, providing a platform specifically designed for wealth advisors to manage and report on private market investments. The company addresses the growing demand for alternative investment strategies, which became more prominent after the 2007 recession. AltExchange's platform offers a comprehensive solution that simplifies the complexities associated with private market investments, allowing advisors to gain a competitive edge. The platform serves ultra-high-net-worth (UHNW) and high-net-worth (HNW) investors, who have increasingly allocated their portfolios to alternative investments, including private debt and cryptocurrency. AltExchange generates revenue through subscription fees for its platform, which offers features akin to those of Plaid but tailored for private market investments. The business model focuses on providing a seamless and efficient experience for wealth advisors, enabling them to better serve their clients' evolving investment needs.

Keywords: wealth advisors, private market investments, alternative investments, UHNW investors, HNW investors, private debt, cryptocurrency, financial platform, investment management, subscription fees.