Aruna is the largest integrated fisheries commerce platform in Indonesia, aiming to create a fair and sustainable fisheries ecosystem. The company connects small-scale fishers to global markets, promoting Indonesian seafood through wholesale deals, retail shopping, and business partnerships. Aruna serves a diverse range of clients including wholesalers, retailers, and business partners, operating primarily in the seafood market. The business model focuses on aggregating seafood from local fishers and distributing it to both domestic and international markets. Aruna generates revenue through bulk orders, personal orders, and strategic partnerships. The company operates in 30 locations, deals with 10 different commodities, and has a presence in 10 countries. Aruna's mission is to make the sea a better livelihood for all by ensuring fair trade and sustainability in the fisheries sector.

Keywords: fisheries, seafood, wholesale, retail, partnerships, sustainability, Indonesia, global markets, small-scale fishers, commerce.