Aura is a tech startup that offers comprehensive online safety solutions powered by artificial intelligence (AI). The company primarily serves families, providing protection for their digital assets, identities, and devices. Aura operates in the cybersecurity market, a rapidly growing sector due to the increasing prevalence of online threats.

The company's business model revolves around offering an all-in-one protection service. This includes alerting customers within minutes if their credit file has been compromised, such as when someone attempts to open credit cards or loans in their name. Aura also offers the ability to instantly lock an Experian file for quick security. For families, Aura provides 24/7 in-game voice and text monitoring for over 200 popular PC games, alerting to cyberbullying, online predators, and toxic gaming behavior. Additionally, Aura secures devices from malware, including viruses, spyware, trojans, ransomware, and more.

Aura generates revenue through subscription fees for its services. The company has been recognized as the Best Identity Theft Protection Service of 2023 by U.S. News and Forbes, and has received the Gold Recipient for Family Friendly Apps 2022 award from Mom’s Choice Awards.

Keywords: Cybersecurity, Artificial Intelligence, Family Safety, Identity Theft Protection, Credit Monitoring, Malware Protection, Gaming Safety, Online Predators, Cyberbullying, Subscription-Based Revenue.