Betterworks is a performance management solution provider that uses artificial intelligence (AI) to help businesses optimize their workforce performance. The company operates in the human resources (HR) technology market, serving large organizations worldwide. Its primary offering is a software tool that simplifies performance management, aiming to increase manager effectiveness and employee engagement.

The company's business model revolves around providing a subscription-based software service. Clients pay a recurring fee to access Betterworks' platform, which offers features such as goal setting, conversation updates, and recognition systems. These features are integrated into the daily tools used by teams, enabling continuous and in-the-moment performance enhancement.

Betterworks' solution also includes AI capabilities that automate parts of the performance management process, allowing managers to focus more on coaching and developing their employees. Additionally, the platform provides advanced analytics that give HR leaders data-driven insights to make informed talent decisions.

The company also offers resources such as research, best practices, how-to guides, and stories from HR leaders in its resource library. It hosts live events and webinars featuring industry experts to provide insights into modern performance practices.

In summary, Betterworks is a tech startup that leverages AI to provide an intelligent performance management solution. It operates on a subscription-based model, serving large organizations with its software that enhances manager effectiveness, employee engagement, and data-driven decision-making in HR.

Keywords: Performance Management, Artificial Intelligence, Human Resources, Subscription-Based Model, Employee Engagement, Manager Effectiveness, Data-Driven Decision Making, Talent Management, Advanced Analytics, Continuous Performance Enablement.