Bink operates in the loyalty and rewards market, offering a unique app that allows users to store all their loyalty programs in one place and link their everyday payment cards to automatically collect points and rewards. The app is designed for consumers who want to maximize their loyalty benefits without the hassle of carrying multiple cards or missing out on rewards. Bink's business model is centered around its free app, which generates revenue through partnerships with brands and retailers who benefit from increased customer engagement and loyalty. The app also sends digital offers directly to users' mobile devices, enhancing the shopping experience and driving sales for partner brands. Bink serves a diverse range of clients, from individual consumers to large retail brands, operating primarily in the UK market. The company's innovative approach to loyalty programs, known as Payment Linked Loyalty, simplifies the process of earning rewards and ensures that users never miss out on points. By integrating seamlessly with existing payment methods, Bink provides a secure and convenient solution for both consumers and businesses.

Keywords: loyalty, rewards, payment cards, mobile app, digital offers, customer engagement, retail brands, UK market, Payment Linked Loyalty, secure.