BoomTown is a real estate customer relationship management (CRM) and lead generation platform designed to enhance sales performance and profitability for real estate professionals. The company serves real estate agents, brokers, and teams, providing them with tools to manage leads, automate marketing, and improve client communication. Operating in the real estate technology market, BoomTown's business model revolves around subscription-based services, where clients pay for access to the platform and its features. The company also offers coaching programs, partnering with industry-leading coaches to deliver training that empowers real estate teams and improves their sales performance. Revenue is generated through subscription fees and additional coaching services.

Keywords: real estate CRM, lead generation, sales performance, profitability, data-driven coaching, real estate agents, brokers, marketing automation, client communication, subscription services.