Borrowell is a Canadian fintech company that provides free credit scores and personalized financial product recommendations. The company serves individual consumers in Canada, helping them make informed financial decisions by comparing products from over 50 financial institutions. Borrowell operates in the financial services market, focusing on credit education and financial product comparison. Its business model is based on analyzing users' credit profiles to suggest suitable financial products, earning referral fees from partners when users take up these recommendations. Borrowell also offers tools and tips to help users manage their credit and achieve their financial goals.

Keywords: fintech, credit scores, financial products, Canada, credit education, loans, mortgages, credit cards, referral fees, financial tools.