Chippin Pet is a company that specializes in eco-friendly dog nutrition, offering treats and food made from sustainable proteins such as cricket, spirulina, and silver carp. These proteins are not only environmentally friendly but also packed with omega-3 fatty acids and other essential nutrients that support a healthy gut microbiome in dogs. The company targets environmentally conscious pet owners who are looking for high-quality, hypoallergenic food options for their pets. Chippin operates in the pet food market, focusing on sustainability and health. Its business model revolves around direct-to-consumer sales through its website, where customers can shop for a variety of dog treats and food. The company generates revenue by selling these premium, science-backed products that are designed to reduce the ecological footprint of pet nutrition. Chippin's unique selling proposition lies in its commitment to sustainability and the use of novel protein sources that are both nutritious and environmentally friendly.

Keywords: eco-friendly, dog nutrition, hypoallergenic, cricket protein, spirulina, silver carp, gut health, omega-3, sustainable, direct-to-consumer