Convertro, a subsidiary of Yahoo Inc., specializes in providing advanced advertising solutions designed to optimize marketing campaigns through identity-based targeting and performance measurement. The company operates in the digital advertising market, serving a diverse range of clients from small businesses to large enterprises seeking to enhance their advertising effectiveness. Convertro's business model revolves around offering a full-stack platform that integrates various advertising technologies to deliver comprehensive solutions for campaign planning, execution, and analysis. The company generates revenue through subscription fees for its platform, as well as through performance-based pricing models where clients pay based on the success of their advertising campaigns.

Convertro's core services include data-driven insights, cross-channel attribution, and real-time performance analytics, enabling advertisers to make informed decisions and maximize their return on investment. The platform's advanced algorithms and machine learning capabilities allow for precise targeting and measurement, ensuring that marketing efforts are both efficient and effective.

Keywords: advertising solutions, identity-based targeting, performance measurement, digital advertising, campaign optimization, data-driven insights, cross-channel attribution, real-time analytics, machine learning, ROI maximization.