Crayon is a competitive intelligence platform designed to help businesses stay ahead of their competitors by providing real-time, actionable insights. The company operates in the competitive intelligence market, serving a diverse range of clients including marketing, sales, product, and executive teams. Crayon's primary goal is to enable these teams to make informed decisions by offering a comprehensive view of their competitors' activities.

Crayon achieves this by tracking over 100 types of data from hundreds of millions of sources. This data is then filtered using a combination of artificial intelligence (AI) and human intelligence to highlight key updates and trends. The platform provides users with a curated view of this information, making it easier to spot and analyze trends, and collaborate on strategic actions.

The business model of Crayon revolves around a subscription-based service. Clients pay for access to the platform, which continuously monitors and analyzes competitive data. This allows Crayon to generate recurring revenue while providing ongoing value to its customers. The platform also includes tools and templates to help users gather, present, and act on competitive data effectively.

Crayon makes money by offering different pricing tiers based on the level of service and features required by the client. This could range from basic competitive tracking to more advanced analytics and strategic insights. The company also provides additional resources such as slide templates and spreadsheets to assist in data analysis and presentation.

In summary, Crayon empowers businesses with the intelligence they need to outmaneuver their competitors. By delivering real-time, actionable insights, Crayon helps clients drive product strategies, sales enablement programs, and marketing campaigns, ultimately leading to increased win rates and business impact.

Keywords: Competitive Intelligence, Real-time Insights, AI, Data Tracking, Marketing, Sales Enablement, Product Strategy, Business Impact, Trend Analysis, Subscription Service.