EverString operates as an AI-driven sales and marketing platform that provides highly detailed business insights and data accuracy to various departments including sales, marketing, master data management (MDM), operations, finance, risk, and credit teams. The company leverages advanced technologies such as web crawling and Natural Language Processing (NLP) to create a comprehensive business knowledge graph. This graph maps the similarities and interconnections between companies at a level of detail 400 times more granular than traditional industry codes, enabling users to find lookalike companies, segment markets at a nuanced level, and build accurate models.

EverString primarily serves clients in the financial services and insurance industries, among others. The platform helps these clients accelerate their sales pipelines by providing actionable data and insights, thus enhancing their decision-making processes. The business model revolves around offering subscription-based access to its platform, which includes various tools and features designed to optimize sales and marketing efforts.

Revenue is generated through these subscriptions, which provide clients with continuous access to EverString's data and analytics capabilities. The company’s unique selling proposition lies in its ability to deliver the most accurate, up-to-date, and actionable data, thereby ending the cycle of inaccurate or outdated information that can hamper business operations.

Keywords: AI-driven, sales, marketing, business insights, data accuracy, pipeline acceleration, financial services, insurance, NLP, knowledge graph.