FanAI operates in the sponsorship analytics market, offering a data-driven platform that helps brands optimize their sponsorship investments. The platform provides insights into how current and prospective audiences spend both online and offline, allowing brands to make more informed and strategic decisions regarding their marketing spend. By leveraging bottom-of-funnel sponsorship metrics, FanAI enables brands to engage with the right customers at the right time, ensuring real business outcomes. The company serves a diverse range of clients including brands, rights holders, and agencies, primarily in the sports and esports sectors. FanAI's business model revolves around providing actionable data insights that help clients maximize the return on their sponsorship investments. The company generates revenue through subscription fees for access to its platform and data services.

Keywords: sponsorship analytics, audience spending, data-driven insights, marketing optimization, sports sponsorship, esports, brand engagement, strategic decisions, business outcomes, subscription model.