Firmly.ai is a technology company that specializes in creating seamless shoppable experiences across various digital platforms, including social media, video content, and publisher websites. The company serves a diverse range of clients, from large retailers and brands to agencies and publishers, helping them convert their content into direct sales opportunities. Operating in the e-commerce and digital advertising markets, Firmly.ai leverages its proprietary 'buy now, anywhere' solution to make any content shoppable without requiring any engineering changes from the merchants. The business model is primarily B2B, generating revenue through partnerships and service fees from enabling shoppable content. Firmly.ai's platform is PCI compliant and employs advanced encryption and tokenization to ensure customer data security. With over 20 years of experience in payment solutions and strategic partnerships, the company is well-positioned to drive conversions and enhance customer engagement for its clients.

Keywords: shoppable content, e-commerce, digital advertising, social commerce, video commerce, publisher commerce, seamless integration, PCI compliant, encryption, tokenization.