Futuremark, a subsidiary of UL, specializes in developing industry-leading benchmarks and performance tests for PCs, notebooks, and tablets. The company serves a diverse range of clients including IT professionals, content creators, and large consumer electronics retailers. Operating within the technology and hardware performance testing market, Futuremark's business model revolves around providing comprehensive benchmarking tools that help users evaluate and compare the performance of various hardware components. These tools are essential for IT teams to streamline processes such as Windows 10 image testing and server performance evaluation. Futuremark generates revenue through the sale of its benchmarking software and related services, which are widely recognized for their accuracy and reliability. The company's flagship products include PCMark 10, which tests PC performance in modern office environments, and 3DMark, which measures graphics performance. By offering these solutions, Futuremark enables its clients to make informed decisions about hardware purchases and upgrades, ultimately optimizing their IT infrastructure.

Keywords: benchmarking, performance tests, PCs, notebooks, tablets, IT professionals, content creators, hardware selection, PCMark 10, 3DMark, UL subsidiary.