Gebana is a company dedicated to establishing sustainable value chains by supplying first-class organic Fairtrade foods directly from farmers to consumers. Operating in the global organic food market, Gebana serves a diverse clientele including individual consumers, shops, restaurants, and B2B commodities. The business model revolves around direct trade, ensuring that farmers receive fair compensation while consumers get high-quality, ethically sourced products. Gebana makes money through the sale of these organic products, leveraging its online shop and various crowd projects to engage with its customer base. The company also emphasizes transparency and education, offering insights and background knowledge through its blog and GebanaTube platform.

Keywords: organic, Fairtrade, sustainable, direct trade, farmers, consumers, B2B, commodities, transparency, education.