Granite Media, acquired by 6sense in 2022, operates in the digital marketing and media industry. The company provides a comprehensive marketing platform that integrates data insights, automation, and marketing orchestration to help businesses optimize their marketing efforts and accelerate pipeline growth. Granite Media serves a diverse range of clients, including marketers and direct sales teams, by offering solutions that enhance audience development, brand growth, and sales extension. The business model revolves around providing managed services that deliver high-margin profit contributions with minimal internal support. Granite Media makes money through its unified marketing and analytics solutions, which are currently in closed beta but selectively adding new clients. The company also spun off its publishing division to form an independent media company, Big Edition, Inc.

Keywords: digital marketing, audience growth, data insights, automation, marketing orchestration, revenue optimization, managed services, high-margin profit, closed beta, media company.