Grenade

Grenade

Innovative sports performance and energy brand. Learn more

Launch date
Employees
Market cap
-
Enterprise valuation
€86m (Public information from Mar 2017)
Company register number 09816129
Solihull England (HQ)
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DateInvestorsAmountRound

£35.0m

Acquisition

£72.0m

Valuation: £72.0m

Acquisition

N/A

Acquisition
Total Funding-

Recent News about Grenade

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Grenade is a prominent player in the performance nutrition market, renowned for its high-quality protein bars, powders, and supplements. The company caters to fitness enthusiasts, athletes, and health-conscious consumers who seek functional and flavorful nutrition products. Operating primarily in the fast-moving consumer goods (FMCG) sector, Grenade has established itself as one of the fastest-growing brands in this space.

Grenade's business model revolves around direct-to-consumer sales through its website, as well as distribution through various supermarkets and retail partners. The company enhances customer loyalty through the Grenade Academy, a program that rewards shoppers with points for their purchases, which can be redeemed for future discounts. Additionally, Grenade offers attractive deals on multi-buy purchases and provides free next-day delivery on orders over a certain amount, further incentivizing direct purchases.

Revenue is generated through the sale of its diverse product range, which includes protein bars, powders, and other nutritional supplements. The company's focus on quality, taste, and convenience has garnered a loyal customer base and positive reviews, contributing to its rapid growth and market presence.

Keywords: performance nutrition, protein bars, protein powders, supplements, fitness, health-conscious, direct-to-consumer, loyalty rewards, FMCG, speedy delivery.

Tech stack

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