Instacart operates in the online grocery delivery market, serving clients across North America. It provides a platform for customers to order groceries from their favorite local stores and chain retailers. The business model is simple yet effective; customers place orders on the Instacart website or app, and personal shoppers in their area pick, pack, and deliver the items. Customers can choose to have their groceries delivered to their doorstep or pick them up from the store.

Instacart's revenue comes from multiple sources. Firstly, it charges customers a delivery fee for each order. For frequent users, there's an option to subscribe to an annual membership, Instacart Express, for unlimited free deliveries on orders over a certain amount. Secondly, it charges a service fee on the order total. Lastly, it earns revenue from in-app advertising by retailers and consumer brands.

The company has positioned itself as a reliable and convenient service, offering same-day delivery and a 100% quality guarantee on every order. It has a wide reach, with a catalog of 1 billion products from more than 500 retailers and local grocers. It has successfully delivered millions of orders across the U.S. and Canada, making it the largest online grocery marketplace in North America.

Keywords: Online Grocery Delivery, North America, Personal Shoppers, Delivery Fee, Service Fee, In-app Advertising, Same-day Delivery, Quality Guarantee, Retailers, Local Grocers.