Magnite, formerly known as Rubicon Project and Telaria, operates as a global advertising technology company. Specializing in programmatic advertising, Magnite provides a platform that facilitates transparent auctions, ensuring no buyer fees and efficient ad spend. The company offers advanced brand and fraud protection, helping advertisers reach their desired audiences across various screens and formats. Magnite serves a diverse clientele, including advertisers and publishers, by leveraging its extensive technological infrastructure, which includes high-speed, low-latency systems and custom-engineered hardware. The business model revolves around facilitating digital ad transactions, earning revenue through platform fees and value-added services. Magnite's market spans globally, catering to over 900,000 advertisers who bid for ad placements. The company aims to stay ahead of industry changes by providing cutting-edge technology and maintaining an independent stance to offer unbiased guidance.

Keywords: programmatic advertising, transparent auctions, brand protection, global reach, digital ad transactions, high-speed systems, low-latency, custom hardware, advertisers, publishers.