Italic operates in the e-commerce market, offering high-quality essentials such as clothing, home goods, and beauty products at significantly reduced prices. The company collaborates with the same manufacturers that produce for top luxury brands, ensuring premium quality without the hefty price tags. By eliminating traditional brand and retail markups, Italic provides consumers with products that are 50-80% less expensive than their branded counterparts. Italic serves a broad range of clients who are looking for luxury quality at more affordable prices. The business model is direct-to-consumer, which means Italic sells products directly to customers through its online platform, bypassing intermediaries. This approach allows the company to maintain lower prices while ensuring high-quality standards. Italic generates revenue through the sale of these unbranded, high-quality products, leveraging its partnerships with top-tier manufacturers to offer a wide range of items across various categories, including women's and men's fashion, home goods, beauty, and accessories.

Keywords: e-commerce, high-quality, essentials, luxury, affordable, direct-to-consumer, unbranded, premium, manufacturers, online platform.