Knewton is a company that specializes in adaptive learning technologies, aiming to make education more personalized, affordable, and effective. The company serves a diverse range of clients, including higher education institutions, individual learners, and educational content providers. Operating primarily in the education technology market, Knewton's business model revolves around offering courseware solutions that integrate seamlessly with existing learning management systems. Their flagship product, Alta, is a comprehensive courseware solution that includes all necessary instructional content such as text, video, examples, and assessments. Alta is available for multiple courses in subjects like math, statistics, economics, and chemistry. Knewton generates revenue through the sale of its adaptive learning products and services, which are designed to improve student outcomes by providing a personalized learning experience. The company also ensures that its products are accessible and compliant with WCAG 2.0 ADA standards, making them suitable for a wide range of learners.

Keywords: adaptive learning, personalized education, courseware, higher education, student outcomes, instructional content, learning management systems, WCAG 2.0, affordable education, data-driven insights.