Konga.com is a prominent e-commerce platform in Nigeria, catering to a diverse range of customers including individuals and businesses. Operating in the rapidly growing Nigerian market, Konga provides an extensive selection of products such as electronics, fashion items, home appliances, and more. The business model is primarily based on an online marketplace where third-party sellers can list their products, and Konga facilitates the transactions. Revenue is generated through commissions on sales, advertising fees, and logistics services. Konga also offers various payment options including pay-on-delivery, which enhances customer convenience and trust. The platform frequently runs promotional campaigns and sales events to attract and retain customers.

Keywords: e-commerce, Nigeria, online marketplace, electronics, fashion, home appliances, third-party sellers, pay-on-delivery, promotional campaigns, logistics services.