Licenseware operates in the software asset management (SAM) market, providing automated solutions to optimize software license usage and reduce costs. The company serves a diverse range of clients, including enterprises managing complex software environments and IT departments seeking to streamline their software asset management processes. Licenseware's core product is a platform that automates the analysis and determination of software license requirements for major vendors like Microsoft and Oracle. This platform helps organizations gain insights into their subscription usage, identify cost-saving opportunities, and ensure compliance with licensing agreements. The business model is subscription-based, where clients pay for access to the platform and its various tools. Revenue is generated through these subscriptions, as well as through additional services such as consulting and integration support. Licenseware's mission is to commoditize ITAM (IT Asset Management) tooling, making it accessible and affordable for organizations of all sizes and SAM maturity levels. The platform integrates with any tool, fitting any budget, and aims to simplify the complex processes involved in software asset management.

Keywords: Software Asset Management, License Optimization, Cost Reduction, Microsoft, Oracle, Automation, Compliance, ITAM, Hybrid Organizations, Subscription Model.