Makuake operates a crowdfunding platform that connects innovative projects with early adopters, allowing creators to secure funding through pre-orders. The platform serves a diverse range of clients, including individual entrepreneurs, startups, and established companies looking to launch new products. Operating primarily in the Japanese market, Makuake leverages its extensive network and user base to facilitate the successful launch of new and unique products. The business model is based on a commission structure, where Makuake earns a percentage of the funds raised through successful campaigns. This model not only provides a revenue stream for the company but also aligns its interests with those of the project creators, ensuring mutual success. Additionally, Makuake offers various support services, such as marketing and logistics, to help projects achieve their goals. By fostering a community of innovation and early adoption, Makuake plays a crucial role in bringing new ideas to market.

Keywords: crowdfunding, pre-orders, innovation, early adopters, Japanese market, commission-based, project creators, marketing support, logistics, community.