mParticle is a data-driven startup that leverages artificial intelligence (AI) to enhance customer data. The company operates in the digital marketing and advertising industry, serving a broad range of clients from various sectors and sizes. mParticle's primary service involves providing high-quality customer data to help businesses improve their conversion rates, customer retention, and time-to-monetization.

The company's business model is centered around offering a comprehensive view of the customer journey. It unifies each customer interaction, from anonymous to known, across all channels into a single profile. This allows businesses to optimize every customer experience by having complete context.

mParticle also uses AI to predict future outcomes and take action. For instance, it can proactively target users who are likely to convert or mitigate the risk of customer churn. The company also offers real-time audience segmentation, allowing businesses to target specific user groups and distribute them to leading marketing and advertising solutions.

Furthermore, mParticle provides tools for designing and analyzing user journeys, enabling businesses to understand where users drop off and how to improve their experience. The company also helps businesses build a first-party data foundation, break down data silos, and safeguard customer privacy.

mParticle's revenue comes from the subscription fees paid by businesses for its services. The company's offering is designed to help businesses make better decisions, improve customer engagement, and reduce risk from changing technology, vendor, and privacy landscapes.

Keywords: Customer Data, Artificial Intelligence, Digital Marketing, Advertising, Conversion Rates, Customer Retention, User Journey, Audience Segmentation, First-Party Data, Privacy Safeguard.