Naadam is a startup that specializes in high-quality, sustainable cashmere clothing and accessories. The company operates in the fashion and apparel market, focusing on both men's and women's segments. Naadam's product range includes sweaters, hoodies, sweatshirts, shorts, sweatpants, outerwear, tees, matching sets, lounge wear, sleepwear, and various accessories like wraps, scarves, gloves, socks, travel sets, blankets, and throws. Their offerings are made from 100% cashmere, silk cashmere, and other premium materials.

Naadam serves a clientele that values luxury, comfort, and sustainability. Their customers are typically fashion-conscious individuals who are also environmentally aware. The company emphasizes its commitment to sustainability by working directly with herders in Mongolia to source the finest cashmere, ensuring fair wages and ethical treatment. This direct-to-consumer model allows Naadam to offer high-quality products at more competitive prices compared to traditional luxury brands.

The business model of Naadam is primarily e-commerce, selling directly through its website, naadam.co. This approach allows them to maintain control over their brand and customer experience while reducing overhead costs associated with physical retail stores. However, they also have physical stores to enhance brand presence and offer customers a tactile shopping experience.

Naadam makes money by selling its premium cashmere products online and in-store. They also run promotions and offer gift cards to attract and retain customers. Their pricing strategy is designed to reflect the quality and sustainability of their products while remaining accessible to a broader audience.

In summary, Naadam is a sustainable fashion brand offering high-quality cashmere clothing and accessories, serving eco-conscious, fashion-forward consumers through a direct-to-consumer business model.

Keywords: sustainable, cashmere, fashion, apparel, luxury, e-commerce, direct-to-consumer, ethical, premium, Mongolia.