Ovation operates in the customer feedback and retention market, providing a platform that allows businesses to gather guest feedback through concise, 2-question SMS-based surveys. This service is designed to help businesses, particularly in the hospitality and retail sectors, to improve customer retention, generate more 5-star reviews, and ultimately increase revenue. The business model is subscription-based, where clients pay for access to the platform and its features. Ovation makes money by charging businesses for the use of its feedback tools and additional services such as detailed analytics and customer support. The platform also enables private conversations between management and customers for more detailed feedback, fostering trust and improving customer relationships.

Keywords: guest feedback, SMS surveys, customer retention, 5-star reviews, revenue growth, hospitality, retail, subscription model, customer trust, analytics.