Pixel Labs operates in the digital content discovery market, focusing on hyper-local news and information. The company's core product, Atlas API, is a proprietary platform that uses machine learning and temporal sentiment analysis to surface relevant stories based on users' locations. Atlas categorizes content into over 40 different contexts and provides location coordinates for each story, ensuring highly targeted content delivery. The platform aggregates content from more than 200 publishers, including ABC local, Vice, and TripAdvisor, and serves it to users through partnerships with companies like Uber and Ye. Pixel Labs primarily serves urban users in 20 cities, reaching over a million users. The business model revolves around partnerships and content distribution, generating revenue through licensing fees and possibly advertising. The company has secured significant funding from notable investors such as Rakuten, Greylock Partners, and the Knight Foundation, among others.

Keywords: location-based, content discovery, machine learning, sentiment analysis, hyper-local news, digital content, urban users, partnerships, targeted content, Atlas API.