Rage Coffee

Rage Coffee

A digitally native FMCG company that manufactures, markets and distributes innovative coffee products. Learn more

Launch date
Employees
Market cap
-
Enterprise valuation
€18—27m (Dealroom.co estimates Aug 2021.)
New Delhi Delhi (HQ)
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Rage Coffee operates in the specialty coffee market, offering instant coffee products infused with natural brain vitamins and plant-based cognitive enhancers. The company targets health-conscious consumers seeking to boost their physical energy and mental well-being. Rage Coffee's business model revolves around direct-to-consumer sales through its website, leveraging a subscription service for recurring revenue. The company also engages in promotional activities such as contests, freebies, and giveaways to attract and retain customers. Revenue is generated primarily through online sales, with additional income from international shipping and cash-on-delivery options. The company emphasizes customer satisfaction with a risk-free trial and a no-questions-asked refund policy.

Keywords: instant coffee, brain vitamins, cognitive enhancers, health-conscious, direct-to-consumer, subscription service, online sales, international shipping, customer satisfaction, promotional activities.

Tech stack

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