Romanian Business Consult (RBC) is a leading IT integrator specializing in providing comprehensive solutions to the retail industry. Established in 1991, RBC has built a reputation for delivering cutting-edge technology and customized services that enhance sales, store efficiency, and customer shopping experiences. The company serves a diverse range of clients, including major retail chains like Metro, Mega Image, and Carrefour, by offering tailored software, hardware, and services that meet specific business needs. RBC operates primarily in the Romanian market but has ambitions to expand its influence further. The business model focuses on forming strategic partnerships with technology giants such as Bizerba and Diebold Nixdorf, ensuring that clients receive the most advanced and reliable solutions available. Revenue is generated through the sale of integrated IT systems, ongoing support services, and consulting fees. The company's commitment to innovation and customer satisfaction positions it as a key player in the retail technology sector.

Keywords: IT integrator, retail solutions, sales optimization, store efficiency, customer experience, customized services, technology partnerships, Romanian market, hardware and software, consulting.