Realync operates in the real estate technology market, providing a virtual leasing platform designed to streamline the leasing process for multifamily communities. The company serves property management firms, leasing agents, and maintenance teams by offering interactive video solutions that help close leases faster and reduce maintenance workload. Realync's business model is subscription-based, generating revenue through recurring fees from clients who use their platform to conduct virtual tours, host live video walkthroughs, and manage maintenance requests. The platform's key features include real-time video tours, video messaging, and educational content for residents, which collectively enhance the efficiency and effectiveness of property management operations. By leveraging video technology, Realync enables leasing professionals to connect with prospects in a more engaging and informative manner, ultimately driving higher conversion rates and resident satisfaction.

Keywords: virtual leasing, multifamily communities, property management, interactive video, real estate technology, leasing agents, maintenance teams, subscription-based, video tours, resident education.