ReebonzLIVE, a subsidiary of LiveCommerce Entertainment, offers live shopping entertainment through daily Facebook and Instagram live selling shows. The company operates in the online retail market, focusing on European fashion and lifestyle products. ReebonzLIVE's primary audience includes fashion enthusiasts and lifestyle consumers who seek curated, high-quality European goods. The business model revolves around live streaming events hosted by Sharlene, a Singaporean living in Italy, who brings a personal touch to the shopping experience by showcasing products and sharing her life in Italy. Revenue is generated through direct sales during these live events, leveraging the interactive and engaging nature of live commerce to drive purchases. The company aims to recreate the excitement of traditional shopping experiences in a digital format, connecting with viewers on a personal level and offering exclusive, curated items.

Keywords: live shopping, European fashion, lifestyle products, FB live, IG live, curated goods, interactive sales, digital retail, personal connection, high-quality.