Roofstock is a pioneering startup that aims to make real estate investing accessible, cost-effective, and straightforward. The company operates an online marketplace where investors can purchase single-family rental homes that are already leased to tenants. This unique approach allows buyers to earn passive income immediately, without the hassle of finding tenants or managing properties from scratch.

Roofstock primarily serves individual investors who are interested in diversifying their portfolios with real estate but may not have the time, expertise, or resources to manage properties themselves. The platform is particularly appealing to those who want to invest in real estate remotely, as it provides a comprehensive suite of services to facilitate this process.

The company operates in the real estate investment market, focusing specifically on single-family rentals (SFR). This market has traditionally been illiquid, meaning it was difficult to buy and sell properties quickly. Roofstock addresses this issue by offering a marketplace that introduces liquidity, making it easier for investors to buy and sell properties.

Roofstock's business model is straightforward. The company makes money through transaction fees charged to buyers and sellers when a property is sold on its platform. Additionally, Roofstock offers various value-added services, such as property management and investment coaching, which also generate revenue.

One of the key features of Roofstock is its rigorous property certification process. Each property listed on the platform is inspected and comes with a 30-day money-back guarantee, providing a safety net for investors. This level of transparency and security simplifies the investment process, making it almost as easy as using a robo-advisor for stocks.

In summary, Roofstock is revolutionizing the real estate investment landscape by making it easier and more accessible for individual investors to purchase and manage single-family rental homes. The company’s innovative approach and comprehensive services make it a compelling option for those looking to earn passive income through real estate.

Keywords: real estate investing, single-family rentals, passive income, online marketplace, property management, investment coaching, remote investing, liquidity, transaction fees, certified properties.