Snappli was a mobile data optimization service designed to help users reduce their mobile data costs and improve browsing speeds. The service primarily targeted consumers with capped mobile data plans, which are prevalent in the US market. Snappli's core technology focused on compressing and optimizing mobile internet data, including video, which is a significant data drain. This allowed users to save up to 85% on their mobile data usage, thereby avoiding overage fees and throttling. The service also provided real-time tracking of data usage by app, helping users identify data-hogging applications. Snappli's unique, cloud-based platform was built from the ground up to ensure faster, cheaper, and safer mobile web experiences. Despite its innovative approach and potential savings for consumers, the Snappli service has been discontinued. The company operated on a freemium model, offering basic services for free while charging for premium features. Snappli made money through these premium subscriptions and potentially through partnerships and data analytics services.

Keywords: mobile data, optimization, compression, video compression, cost reduction, browsing speed, real-time tracking, capped plans, cloud-based, freemium model.