Sparkbox is a technology company specializing in price planning, optimisation, and insights for the retail industry. The company serves a diverse range of retail clients, including fast fashion retailers with operations across multiple countries. Sparkbox operates in the retail technology market, providing a platform that leverages machine learning to help retailers make data-driven decisions about pricing and merchandising. The business model is based on a subscription service where clients pay for access to the platform and its features. Sparkbox generates revenue by offering trials that can prove the concept within a few weeks, leading to long-term subscriptions. The platform automatically tracks results, helping teams understand the impact of their pricing and merchandising decisions, thereby improving cash profits and sales volume. Sparkbox's team consists of former retailers and retail consultants with expertise in merchandising, data analytics, forecasting, and optimisation. The company aims to help retailers meet their business goals by optimising prices both in-store and online.

Keywords: price planning, optimisation, insights, retail technology, machine learning, data-driven decisions, merchandising, profitability, sales volume, subscription service.