The Fascination

The Fascination

The Fascination | Reviews & Shopping for DTC Brands. Learn more

Launch date
Employees
Market cap
-
Enterprise valuation
€4—5m (Dealroom.co estimates May 2021.)
Virginia Beach Virginia (HQ)
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DateInvestorsAmountRound
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N/A

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$1.0m

Seed
*

N/A

Acquisition
Total Funding€909k

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The Fascination is an innovative online marketplace that brings together the best direct-to-consumer (DTC) brands in one convenient location. The company focuses on curating and testing products from top culture-defining brands, ensuring that only high-quality and trendy items make it to their platform. The Fascination serves a diverse range of clients who are interested in grooming, skincare, health, wellness, and lifestyle products. These clients are typically consumers who value quality, innovation, and the latest trends in the market.

Operating in the e-commerce sector, The Fascination distinguishes itself by offering a unique shopping experience where customers can discover and purchase products that have been thoroughly vetted and reviewed. The company conducts in-depth product reviews, providing honest and detailed insights into the effectiveness and quality of each item. This approach builds trust with their audience, as customers can rely on The Fascination to recommend products that are genuinely worth trying.

The business model of The Fascination revolves around affiliate marketing and direct sales. They generate revenue by earning commissions on sales made through their platform and by partnering with brands to feature their products. Additionally, the company may engage in sponsored content and collaborations with brands to further monetize their platform.

In summary, The Fascination is a curated online marketplace that connects consumers with top DTC brands, offering a trusted source for discovering and purchasing high-quality, trendy products. By focusing on thorough product testing and honest reviews, the company has carved out a niche in the competitive e-commerce market.

Keywords: curated marketplace, DTC brands, product reviews, grooming, skincare, health, wellness, lifestyle, e-commerce, affiliate marketing.

Tech stack

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