Very Good Butchers is a company specializing in the production of plant-based meats, crafted from whole food ingredients such as beans, grains, vegetables, herbs, and spices. Operating in the vegan and vegetarian food market, the company caters to health-conscious consumers seeking nutritious and flavorful meat alternatives. Their business model revolves around direct-to-consumer sales through their online platform and physical butcher shop, as well as partnerships with retailers. Revenue is generated from the sale of their minimally processed, handcrafted vegan meats, which include products like burgers, sausages, and BBQ pulled jackfruit. The company emphasizes quality and taste, aiming to elevate plant-based eating without compromising on flavor.

Keywords: plant-based meats, vegan, vegetarian, whole foods, handcrafted, nutritious, minimally processed, direct-to-consumer, butcher shop, flavorful