TrueCar, Inc. (NASDAQ: TRUE) is a leading online platform that simplifies the car-buying process by providing a transparent and efficient marketplace for new and used vehicles. The company primarily serves individual consumers looking to purchase or lease cars, as well as car dealerships seeking to connect with potential buyers. TrueCar operates in the automotive market, which includes both new and pre-owned vehicle sales.

The business model of TrueCar revolves around offering a user-friendly online destination where consumers can compare prices, view vehicle specifications, and access exclusive deals on cars. TrueCar partners with a network of certified dealers who list their inventory on the platform. This allows consumers to see upfront pricing and make informed decisions without the traditional haggling process.

TrueCar generates revenue through a few key channels. Firstly, it charges dealers a subscription fee to list their vehicles on the platform. Additionally, TrueCar earns a commission for each car sold through its website. The company also offers advertising services to automotive manufacturers and other related businesses, providing them with targeted marketing opportunities to reach potential car buyers.

In recent developments, TrueCar has enhanced its platform by launching a pre-qualification experience powered by Capital One. This feature allows eligible shoppers to get pre-qualified for financing, making the car shopping journey even smoother. TrueCar also regularly shares updates on the best cash, lease, and finance deals available, helping consumers find the most cost-effective options.

Overall, TrueCar aims to make car buying more transparent and less stressful by providing clear pricing information and connecting consumers with reputable dealers.

Keywords: car-buying platform, transparent pricing, new vehicles, used vehicles, car dealerships, online marketplace, subscription fees, sales commission, advertising services, pre-qualification financing.