Upswing.io is a technology-driven company that focuses on enhancing student retention and engagement for colleges and universities. The platform offers scalable student services, including 24/7 online tutoring and personalized support, which are particularly beneficial for non-traditional learners such as adult students balancing education with other responsibilities. Upswing operates in the higher education market, serving institutions that aim to improve student outcomes and satisfaction. The business model is subscription-based, where colleges and universities pay for access to the platform and its suite of services. Upswing generates revenue by providing these educational institutions with tools to increase student engagement, retention, and academic success. The company has demonstrated significant impact, with colleges reporting a 10% improvement in student retention and a 70% engagement rate through the platform. Upswing's user-friendly interface and responsive customer support further enhance its value proposition.

Keywords: student retention, online tutoring, higher education, non-traditional learners, academic support, personalized services, engagement, subscription model, student success, educational technology.