Vidyakul is an online learning and teaching marketplace designed to make quality education accessible and affordable for students from Class 6 to 12, as well as those preparing for competitive exams. The platform primarily serves students in tier II and III cities across India, offering courses in regional languages such as Hindi, Gujarati, Marathi, and Hinglish. Vidyakul operates in the e-learning market, focusing on vernacular education to bridge the language gap that often hinders effective learning. The business model is based on providing both live interactive classes and pre-recorded courses, allowing students to learn at their own pace and convenience. Revenue is generated through subscription fees for access to these courses, as well as potential partnerships with educational institutions and advertisers. The platform also features a responsive customer support team available 24/7 to assist users with any queries.

Keywords: e-learning, vernacular education, regional languages, live classes, recorded courses, tier II cities, tier III cities, competitive exams, affordable education, interactive learning.