Wildcraft is a leading Indian brand specializing in outdoor clothing, footwear, bags, and gear. The company serves adventure enthusiasts and travelers, providing high-quality, ergonomically designed products that are versatile, lightweight, and weather-resistant. Operating in the outdoor adventure and travel market, Wildcraft's business model focuses on direct-to-consumer sales through its official online store and retail outlets. The company generates revenue by selling a wide range of products, including backpacks, rucksacks, hiking and trekking clothing, footwear, and travel cases. Wildcraft's commitment to performance-led quality products has established it as a pioneer in the travel and outdoor adventure space. The brand's target customers are savvy backpackers and outdoor adventurers who seek reliable and multifunctional gear for their journeys.

Keywords: outdoor gear, adventure, travel, backpacks, weather-resistant, lightweight, versatile, trekking, hiking, performance.